This winter LUVS diapers handed over the marketing for their 1stkid2ndkid ads to myself and a team of 5 other humor bloggers. We blogged our own 1stkid2ndkid stories, we tweeted #LUVS1stkid2kid stories , and we shared the ads with our friends and neighbors—capturing their reactions on camera:
My friend Lisa from Patty Cakes let me show her customers the ads on my iPhone. One mom had her baby in his car seat bucket and I didn’t have to ask if he was a first kid or second kid because he was snuggled up to a sub sandwich. First kids get plush transitional objects and organic teethers, 2nd kids get mom’s turkey on whole wheat and her car keys.
To celebrate the end of our marketing push, LUVS has offered all six of us SIX MONTHS OF FREE DIAPERS* to give to one of our readers. Diapers cost a lot of money, so even if you don’t have a kid in diapers, give them to a friend or donate them to a local shelter or another non-profit that helps families in need.
To enter: All you need to do is watch the 1st kid/2nd kid ads and leave a comment below with your idea for your own 1st kid/2nd kid ad below by midnight EST 2/27/13. You can enter once on each site to increase your odds of winning, and we’ll announce the winners at the end of the week. Note: One entry per person/per blog. Winner must reside within the USA.
*The winner will receive 24 coupons to purchase 6 months of diapers. Each coupon is good for one free jumbo pack of any luvs diapers (up to $9.99 maximum value).